Social Media Marketing
This is the age of the social media, nowadays everybody’s on it almost all the time in one way or another. With technologies like smart phones and 4G, people are connected to the internet and social media at all times. For a business, social media is like a gold mine with tons of prospects to explore. It can be your greatest tool, and instrument of your success or your failure. Here is why it is the one of the most important and inexpensive forms of marketing out there:
Perhaps the best thing about Social Media Marketing is that it is inexpensive. Social Media is also a very effective way of reaching millions all through a single post. At any given point, most of the internet users are browsing some form of social media. By using social media marketing, you can reach all these people, through one single post.
Social Media marketing is all about trends, by the time it took you to read this far, another one just started and another one just died. Your main goal through any kind of marketing is to get your brand out there in the market, to the people. Most people rely solely on SEO for that purpose, but Social Media marketing can provide that extra edge, by using trends. You can study them, and either follow them and in case you have a strong following start new ones.
With conventional forms of marketing, there is little to now feedback between client and entrepreneur. The customer feels that they cannot get their queries and concerns heard by their favorite brand, since they think its difficult, they don’t try at all to begin with. With Social Media marketing, feedback is almost instant. The consumer can easily post a comment on your post or send you a private message in just a few minutes.
By linking your social media profile and your SEO website, you can kill two birds with one stone. Whenever you post on social media, you can have a link to the website in the post. As your post engages people and they start reacting to it, they will click the website to know more about you. Your posts can redirect people from your profile to your website, increasing your online traffic and ultimately bringing in more business.
We have discussed SEO marketing separately, but social media marketing is also linked with that too. Google is now taking social media presence into SEO rankings as well. The more active and the bigger presence you have over at your social media, the more chances you have to be ranked higher.